Public relations : řízená komunikace podniku s veřejností /
Monografie vymezuje podstatu a vývojové etapy public relations z hlediska vlivu na činnost firmy.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Brno :
Computer Press,
2003
|
| Edition: | Vyd. 1. |
| Series: | Business books (Computer Press)
Praxe manažera (Computer Press) |
| Subjects: | |
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| 100 | 1 | |a Caywood, Clarke L., |d 1947- |7 xx0011463 |9 4556 | |
| 245 | 1 | 0 | |a Public relations : |b řízená komunikace podniku s veřejností / |c Clarke L. Caywood ; [překladatelé Vilém Jungmann, Karel Kessner, Eva Nevrlá] |
| 250 | |a Vyd. 1. | ||
| 260 | |a Brno : |b Computer Press, |c 2003 | ||
| 300 | |a xxxvii, 600 s. : |b il. ; |c 23 cm | ||
| 490 | 1 | |a Business books | |
| 490 | 1 | |a Praxe manažera | |
| 500 | |a Přeloženo z angličtiny | ||
| 500 | |a Obsahuje rejstřík | ||
| 520 | 2 | |a Monografie vymezuje podstatu a vývojové etapy public relations z hlediska vlivu na činnost firmy. | |
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| 765 | 0 | |t Handbook of strategic public relations and integrated communications | |
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